Important features of The WiseGuys tools:

1. WiseGuys resides on your own workstation using MS Access - once you are set up you can operate independently from your IT staff.
   
2. WiseGuys can link to most commonly used order entry systems, including Mail Order Manager. See more software integration below.
   
3. WiseGuys performs Data Mining of customer transactions.
   
4. WiseGuys can answer very important questions for marketers:
   A. Who are your best customers?
   B. What is the Lifetime Value of your customer base, filtered by customer segment?
   C. What is the RFM score for each customer in you customer base?
   
5. WiseGuys provides Response Analysis: for you to analyze the effectiveness of your last mailing campaign. For instance, what percent of your mail file responded with an order?
   
6. WiseGuys supports point and click selection for broadcast e-mail. This allows you to select a specific audience for your targeted e-mail message.

Easy Software Integration

DMSI is proud to announce that our WiseGuys Marketing Software can now interface with 8 popular software packages:
 

QuickBooks

Navision

1. MAS90 Accounting software
   Recommended by more CPAs than any other business management application in its class, MAS 90 offers a broad selection of feature-rich solutions.  WiseGuysCRM successfully integrates MAS 90 accounting data with marketing functionality to provide a complete approach to customer communications.

2. Activant POS software
   Activant's business management software provides powerful tools at point-of-sale checkout for independent retailers. WiseGuys provides a multi-channel solution to link retail transactions with marketing promotions.

3. Natural Order
   Natural Order is a leading catalog management system from Natural Solutions of Indianapolis, IN. Natural Order facilitates multi-channel marketing for both B-B and B-C environments.  WiseGuys extends the B-B features of Natural Order to provide visibility of parent and grandparent corporate hierarchy.

4. Mail Order Manager (MOM)
   MOM is the market leader in catalog management software, with more than 5,000 installations. MOM's claim to fame is it's ease of use. WiseGuys has interfaced with MOM since 2004, to provide B-B marketing and reporting capabilities that MOM does not support.

5. Escalate Order Management
   Escalate offers a fully integrated, real-time operational solution that seamlessly automates all front and back end functions of a growing business. WiseGuys has interfaced with Escalate/Ecometry since 2004, to extend its marketing and CRM functionality.

6. IBM WebSphere
   WebSphere enables dynamic, interconnected business processes, and delivers highly effective application infrastructures for all business situations.  WiseGuys completed its interface with WebSphere in 2007.

7. Microsoft Dynamics NAV
   Microsoft Dynamics NAV offers growing small and midsize business a powerful yet cost-effective solution that includes extensive accounting function.  The addition of WiseGuys to the Dynamics features provides a more robust marketing solution.

8. Quickbooks integration
   For more than a decade, Quickbooks has been the standard for small business accounting. WiseGuys is able to import contact records from Quickbooks – and provide additional CRM features not available from Quickbooks. For instance, you can launch (and track response) to your company e-newsletter.

    

For more details, see our WiseGuys FAQ