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WiseGuysTM

Catalog Success March 2006
Catalog Success


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"Data at Your Fingertips: Desktop Reporting Tools That Help You Measure Business Performance. Inside Direct Mail, January 2005 issue.

Click here to see the full article. PDF

 Desktop Marketing, Inc. offers this marketing analysis software that links to a marketer's order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. Users can apply lifetime value analysis to identify profitable customer segments and conduct response analysis to measure the effectiveness of direct marketing campaigns. Data filters help marketers reduce data anomalies that might skew analysis results. WiseGuys can be licensed in three different versions: Enterprise, Mail Order Manager customers and MySQL.


"Closer Look: WiseGuys Marketing Software", Catalog Age, April 2004 issue.
Here is an excerpt from the article, written by Ernie Schell, an industry veteran:
A bold statement, but nonetheless true: WiseGuys is the only stand-alone target marketing software available that uses RFM analysis.

Catalog Age

Ernie Schell,
Catalog Age

Read the full Catalog Age article here.
With this kind of bang for the buck, and for so few bucks, at that, WiseGuys is a no-brainer for companies still stuck in 'Excel hell'.









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WiseGuys is a simple yet powerful tool to help you understand your customer base thoroughly, and target mailings to your very best customers. Contact us today to see how WiseGuys can help you!