Catalog Success March 2006
"Data at Your Fingertips: Desktop Reporting Tools That Help You Measure Business Performance. Inside Direct Mail, January 2005 issue.
"Closer Look: WiseGuys Marketing Software", Catalog Age, April 2004 issue.
Here is an excerpt from the article, written by Ernie Schell, an industry veteran:
A bold statement, but nonetheless true: WiseGuys is the only stand-alone target marketing software available that uses RFM analysis.