DMSI addresses USPS National Sales Reps
In Feb. and March, 2007, the US Postal Service Leadership Development Center sponsored a 2 week seminar on Database Marketing, with Bruce Gregoire, President of DMSI, as one of it's featured speakers. Mr. Gregoire led 3 seminars on the Fundamentals of Database Marketing, as part of an intensive 2 week program.
Here is a partial list of topics that can be adapted for your organization:
"RFM Boot Camp" Presented to:
DMAW - Direct Marketing Assoc of Washington
"Fundamentals of Database Marketing"
DMAW, USPS, McArdle Communications
"Database and Interactive Marketing"
Johns Hopkins University
Database Marketing: Are you getting your money's worth?
On Wed, June 14th, 2006 at McArdle Custom Communications
Marketing professionals will come away from the seminar knowing how to: Evalute the benefits, costs, and strategic factors related to database marketing, provide direction for acquiring database marketing information technology, apply RFM analysis for customer segmentation. Manage the application of data mining technology, use Customer Lifetime Value when making marketing decisions, and increase marketing opporutunities with a product afinity recommender system.
Special Guest Speaker: Bruce Gregoire, Desktop Marketing Solutions, Inc.
To Register, please contact:
McArdle Custom Communications
Upper Marlboro, MD.