Desktop Marketing Solutions Releases eWise Database Analysis Tool; Provides Internet Retailers with the Ability to Analyze Multi-channel Marketing Campaigns
Falls Church, VA (February 14, 2008) – Desktop Marketing Solutions, Inc. (DMSI) today announced the release of eWise, a database analysis tool that provides small-to-mid-size e-commerce businesses with the ability to measure the effectiveness of their multi-channel marketing campaigns.
eWise leverages the core technology of DMSI’s award-winning WiseGuys desktop marketing software, giving e-commerce marketers the advantage of its proven ability without requiring a deep understanding of database marketing.
eWise offers the following capabilities:
See which promotion is driving sales
eWise tracks multi-channel marketing influences, such as retail, direct mail, e-mail, and Web, to give organizations visibility into the effectiveness of individual promotions.
Promote cross-sell products, just like Amazon
eWise analyzes product interactions, providing organizations with the necessary information for cross-selling to targeted customers.
Show ROI for each marketing dollar spent
eWise calculates customer lifetime value (CLV), giving organizations visibility into the dollar value of existing customers, so they can make informed decisions about how much to spend to acquire new customers.
“With more and more e-marketers embracing multi-channel approaches, due to a plateau of the online playing field, we felt it was important to meet them where they’re at,” said Bruce Gregoire, president of DMSI. “After working with our e-commerce clients, we found that e-marketers needed a simpler way to analyze their multi-channel campaigns and determine which marketing efforts were responsible for their results. eWise provides them with the information they need to direct their marketing expenditures and efforts to the most effective campaigns – and to the most profitable customers.”
eWise seamlessly integrates with leading commercial applications to share detailed transactional data, to get a complete picture of customer behavior. These applications include Constant Contact, Quickbooks, MS Outlook, Microsoft Navision, MAS90 Accounting software, Mail Order Manager (MOM), Natural Order, and Ecometry.
Pricing and Availability
A desktop or server version of eWise is priced at $1,990 for 2 concurrent users. Installation can be done in as little as 2 days. A personalized web demo of eWise can be scheduled by submitting a request to info@DesktopMarketingInc.com.
About Desktop Marketing Solutions, Inc. (DMSI)
Desktop Marketing Solutions is a full-service resource for database marketing software, programming, installation and applications. Offering a rare combination of experience in both direct marketing and database technology, with a special emphasis in catalog retailing, DMSI “bridges the gap” between marketing and database functions for its clients. In 2006, DMSI’s flagship product, WiseGuys, received the National Center for Database (NCDM) Excellence Award, joining the ranks of companies like AOL and Dell. Desktop Marketing Solutions is headquartered in Falls Church, VA. – details are available at www.desktopmarketinginc.com. Contact: Bruce Gregoire, Desktop Marketing Solutions, (703) 941-8109, info@DesktopMarketingInc.com.
WiseGuys Software Wins 2006 NCDM Excellence Award
Falls Church, VA (December 12, 2006) - Desktop Marketing Solutions today announced that its WiseGuys software, in conjunction with clients RAPIDS Wholesale and Porters Camera, has been named recipient of the prestigious bronze award in the Analytics and Modeling Applications category of the 2006 National Center for Database Marketing (NCDM) Database Excellence Awards.
Presented jointly by DIRECT Magazine and The Direct Marketing Association, the Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging marketing databases, achievement of dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or reorganizing to become more customer-focused.
"We are flattered not only by the fact that we join the ranks of illustrious award recipients like AOL and Dell, but because of the recognition the award represents about the value WiseGuys brings to RAPIDS Wholesale and Porters Camera and other clients," said Bruce Gregoire, president of Desktop Marketing Solutions, Inc. "This is a powerful testament to our mission of providing companies with the ability to increase sales and reduce mailing expenses via a low priced, low tech solution."
The award, presented December 12 at a ceremony during the annual conference in Orlando, FL is the result of a rigorous judging process that requires careful study of entries representing a variety of industries from the United States and other countries.