Cutting Edge Solutions You Can Trust
As a valued DMSI client, you can trust that your software solutions
will be grounded in sound database-driven marketing theory and practice.
Our "Seal of Approval" is demonstrated by the affiliation between DMSI
and Johns Hopkins University. Bruce Gregoire, President of DMSI, is an
Adjunct Professor at the Carey School of Business at JHU. He
founded and currently teaches the CRM (Customer Relationship Management)
course at the graduate level.
JHU CRM Course Content:
The CRM course content begins with an introduction to direct
marketing, customer profiling, segmenting and analytics, targeting, data
mining, and evaluating approaches for implementing database marketing
solutions. It then proceeds to highlight four categories of CRM:
Strategic CRM, Operational CRM (including Marketing Automation and Sales
Force Automation), Analytical CRM, and Collaborative CRM.
What CRM at Johns Hopkins University means to our clients:
The DMSI affiliation with JHU has specific benefit to our clients.
Our network of marketing faculty and students represent some of the
leading organizations in the mid-Atlantic region, such as AOL, AARP,
Compaq, EDS, and Verizon. Through this professional network, we are
exposed to cutting-edge approaches in database-driven marketing, CRM and
e-commerce. We convert this learning into better database solutions,
which we pass along to you each and every time you contract for our
For further information about the DMSI affiliation with JHU, contact
Bruce Gregoire directly at (703) 941-8109.