In describing the challenge for multi-channel marketers, I often fall back on the old quote from John Wanamaker, the 20th century department store magnate: “Half the money I spend on.. read more

“Who you gonna believe: me, or your own eyes?” The famous quote from Groucho Marx illustrates a central point that I continue to make with students and clients: to ensure.. read more

First in a series on Online-Offline Data Integration Michael Lewis and Brad Pitt made “Moneyball” a great movie, but also a popular business concept. I’m no Brad Pitt (pause) –.. read more

As the final step in a closer look at Dydacomp/MultiChannel Order Manager, I attended the MOM User Conference in Chicago June 4th. This one day event was the first of.. read more